After a decade of financial turmoil, the kids' entertainment giant is retooling its business model - and it's working.

Chuck E. Cheese has enormous name recognition, Drake says, putting its title character in rare company among entertainment brands. Yet unlike Mario, Barbie, Batman, or Superman, Chuck E. has spent ...

The new development comes as the kids' entertainment company reevaluates its business model to serve new audiences.

Food and kid’s entertainment retailer Chuck E. Cheese has found a niche in online games. Its latest, Chuck E. Blocks, challenges kids and their families to balance falling cubes on a paddle for a ...

After filing for bankruptcy during the COVID pandemic, the parent company of Chuck E. Cheese is undergoing a total refresh ...